Case Studies
Advertisers & Advertising Agencies
The proliferation of advertising distribution channels and mediums has forced Advertisers and Advertising Agencies to create new and innovative ways to create and re-create targeted content. Commercials and promotional content needs to be edited, re-edited, re-mixed and re-used across multiple mediums for multiple applications, and the pressure to reduce production and distribution costs is overwhelming. Advertisers and Advertising Agencies that implement media workflow acceleration technologies are able to simplify the production processes and realize tremendous cost savings as approved content is available to multiple stakeholders such as creative agency partners, disparate global marketing offices and different divisions and sales teams through a single user interface.
dax|D3 for Advertising is a highly flexible media workflow system designed specifically for the management of creative industry workflows. dax|D3 adds value across every department and division - from Broadcast and Creative to Brand Management, Account Services, Traffic and Direct Response. dax|D3 accelerates production workflow and provides a highly secure and centralized online repository that manages all aspects of audio-video and print production and associated elements in a collaborative environment.
For broadcast production, dax|D3 can be used to house production elements, like rushes, ancillary commercial footage, running footage, visual FX, audio, animation, composer interviews and rough cuts.
For photography and print production, dax|D3 enables users to quickly navigate through thousands of images with “iPhoto-like” functionality including features such as zoom, rotate, rate, side-by-side comparison, approve and kill.
For web, dax|D3 manages banners, widgets, clips and websites.
dax|D3 brings it all together, empowering marketing and agency personnel with the ability to upload, stage and collaborate on digital content from anywhere in the world - throughout the development and approval processes of production and campaign development. The results are reduced operating costs, faster time of delivery, and a significant contribution to a company's bottom line.
Broadcast Production and Post Production
- External Production Management – bids, location footage, casting, rushes, cuts, animatics, animation and visual FX and documentation can all be put through the system.
- Management and development of music and sound elements made easy. You can evaluate and collaborate on composer interviews, song ideas and audio samples in one central location.
- Collaborate and approve on rough cuts, assemblies and VFX through a single interface – add notes and comments associated to time code, track approvals and publish.
Online Spot Archive
- Centrally store and archive all TV or Radio spots for present and/or future use in both streaming and broadcast quality.
- Features like media clipping and playlist creation make re-using and re-purposing content easy.
- Reels can be created in minutes for business pitches.
- Spots can be uploaded and accessible via the internet from anywhere in the world.
- Configurable and searchable metadata templates allow users to search for spots by information such as ISCI Code, brand, model or usage rights.
- On-demand transcoding to a multitude of digital formats like QuickTime, iTunes, Windows Media and Flash
Stock Footage Library Solution
- Manage and store all stock and running footage materials. Allows clients and campaign partners to review, select and order footage and spots online - great for dealers and franchisees who are building local market campaigns and promotions.
- Enable regional marketing partners to log in from anywhere and review available content.
- System allows users to set in and out points and save clip as separate media. System will also create an EDL that can be imported into any Avid or FCP.
- Users can also create playlists that can be exported as an EDL.
Spot Builder
- Assemble Regionalized Commercials Online from a catalog of pre-produced template spots available for broadcast.
- Template spots would have “Donut Holes” to localize and/or regionalize each commercial.
- System allows orders to be placed online for fulfillment.
- Fulfillment requests are sent out to the agency or post facility for assembly and distribution.
- Preview assembled template spots online prior to ordering.
Reel Building for Pitches
- Assemble business pitches in minutes.
- Users can assemble clips and full length content into a playlist and save as a unique file. No need to involve multiple departments or call an editor – it can all be done in real time.
Traffic and Commercial Clearance
- An in-house trafficking tool for Broadcast Commercials and online marketing – already integrated with leading commercial distribution tools.
- Digital delivery of broadcast and streaming quality television and radio spots to broadcasters and online distribution channels.
- Network Standards & Practices and legal departments can accept and review commercials for clearance - saving time waiting for tapes and shipping to arrive, getting you ahead of the curve.